Privacy Policy

Information you choose to share

When you call, email, or use a project inquiry form, you may provide your name, contact details, project city, renovation goals, budget range, timing, optional financing interest, and project photos. We use this information to review your inquiry, communicate with you, and discuss possible remodeling services.

Website and service-provider data

Our hosting, security, analytics, form, email, or measurement providers may process basic technical information such as IP address, browser type, device information, requested pages, referring page, and timestamps. Their handling of information is governed by their own terms and privacy practices.

Advertising measurement

We use the Meta Pixel and Meta Conversions API to understand how advertising leads to website visits and project inquiries. Meta may receive technical identifiers such as an IP address, browser user agent, page or referring URL, event time, a random deduplication event ID, and Meta browser or click identifiers (_fbp and _fbc) when available.

If you select the optional enhanced-matching checkbox on a paid campaign inquiry form, your email address and phone number are normalized and SHA-256 hashed by Meta’s official WordPress integration before transmission to improve event matching. The Start My Remodel and Are We a Fit forms do not offer or send enhanced-matching contact information. Hashing is pseudonymization, not anonymization. We do not intentionally include your name, city, ZIP code, project description, budget, financing interest, or uploaded photos in this matching event. Leaving the checkbox unchecked does not prevent you from submitting an inquiry. Meta handles this information under its Privacy Policy.

How information is used

• To respond to inquiries and evaluate whether a project is a fit.
• To provide requested estimates, planning information, or service communications.
• To operate, secure, troubleshoot, and improve the website.
• To meet legal obligations and protect our rights, clients, and systems.

Sharing and retention

We do not sell information submitted through the website. We may share it with service providers that help us operate the business, when necessary to respond to your request, or when required by law. We retain information only as long as reasonably needed for the purpose collected, our records, dispute resolution, security, and legal obligations.

Your choices

You may ask us to correct or delete information you submitted, subject to records we must retain. You can also limit the information you include in an inquiry. Project photos should not contain sensitive personal information you do not want us to receive.

Security and external links

We use reasonable measures to protect information, but no online transmission or storage method is completely secure. This website may link to third-party services such as maps or social profiles; their privacy practices apply when you use those services.

Contact

Questions about this policy may be sent to info@primecraftrenovation.com or Prime Craft Renovation, Valley Stream, NY.